The Beauty Pro Message Bank — SMS & Email Templates

If you spend too much time staring at your phone wondering how to word a reminder, chase a no-show, or announce a price increase without losing clients — this pack does the thinking for you.

21 professionally written SMS and email templates covering every client communication touchpoint in a beauty business. Written to feel warm, professional and on-brand. Just find the one you need, personalise the brackets, and send.

11 SMS Templates:

• Appointment reminder — 24 hrs before
• Appointment reminder — same day / 1 hr before
• Booking confirmation
• Cancellation policy reminder
• Late cancellation / no-show follow-up
• Rebooking prompt — 4 to 6 weeks after appointment
• Patch test reminder
• Review / feedback request
• Seasonal promotion
• New service announcement
• Birthday message

10 Email Templates:

• Welcome email for new clients
• Booking confirmation email
• Pre-appointment instructions
• Post-appointment follow-up and review request
• Cancellation policy email
• Reactivation email for lapsed clients
• Promotional / seasonal offer email
• Price increase announcement
• Closure / holiday notice
• Referral scheme launch

Every template includes the subject line (emails), character count guide (SMS), bracket placeholders, and a short note on when and why to send it.

How it works:

This is a professionally designed PDF you can open on any device. Find the template you need, copy it into your phone or email system, swap the brackets for your details, and send. Most booking systems (Fresha, Timely, Vagaro) let you save these as message templates so you only set them up once.

Digital download. PDF format. Instant access upon purchase.